Gigi Jack shapes brands through sharp, intentional creative direction, design and an entrepreneurial spirit.

She cut her teeth in magazines (C Magazine, FOAM) before joining the launch team at Sole Society as its first creative, building the brand’s visual identity from the ground up and assembling a full creative studio to support its growth.​

In 2014, Gigi co-founded Knit Wit, a biannual print magazine offering a modern perspective on textiles and fiber art, revolutionizing craft media and captivating readers worldwide. ​

She later brought her expertise to ipsy, leading photography and design, refining the brand, and expanding the in-house creative studio to support campaigns for over 6 million subscribers.

In 2018, her entrepreneurial spirit led her to co-found Little LAMMA, a concierge-style e-commerce brand blending convenience with personal service—earning recognition from Goop and The Wall Street Journal.​

Now, as lead creative at Cast, she leverages her expertise to bring an elevated and cohesive vision to every touchpoint. From photography and video to digital channels to retail experience, Gigi’s work ensures that the brand expression feels as artful and distinct as each gorgeous Cast piece. ​Her commitment to storytelling has helped shape Cast’s identity, capturing the brand’s heart and soul and elevating the customer experience.

Whether spinning up a brand or helping her kids make an intricate mouse house out of a cardboard box, Gigi thrives on creative challenges. She lives in Southern California with her husband, two daughters, and their ragtag pack of mutts.