I'm a designer and creative director with roots in editorial that lend an elevated approach to my work. I started out in print for fashion and lifestyle magazines C and FOAM, and then ran creative at Sole Society, where I set visual standards for the brand, oversaw photography and managed a strategic rebrand to push the company forward. 

In 2014, I co-founded Knit Wit, a print magazine focused on textiles and their makers that published biannually through 2018. Knit Wit brought a modern perspective to the traditional craft category while remaining grounded in inspiring photography and interesting storytelling. 

I joined the creative team at ipsy as Photography and Design Director where I directed award-winning campaigns and further developed the brand for 6M+ engaged subscribers.

With experience in both brand building and DTC e-commerce, I partnered with 2 industry leaders to launch Little LAMMA, a concierge service for children’s gifts that combined the convenience of e-commerce with the personalized service of an assistant. Together, we built a trusted resource for gifts that simplified our customers’ lives and garnered praise from outlets like Goop, The WSJ and others.

I love working with startups to offer thoughtful creative direction, branding, and content development.

I live in Southern California with my husband, two daughters and mutts, Poppy and Sally.

request a resume or get in touch: 
gigi@gigijack.com