Little Lamma

As Co-Founder and Chief Creative of Little LAMMA and Merci, I built a brand at the intersection of convenience and curation. Little LAMMA, our consumer-facing text-based concierge service, redefined how parents discover and shop for children’s gifts—blending warmth, playfulness, and a refined modern aesthetic. Meanwhile, Merci was a platform designed for retailers, bringing a seamless, high-touch digital shopping experience to brick-and-mortar spaces. From brand identity to campaign strategy, I led concept-to-delivery efforts that positioned us as innovative solutions in retail.